22 Apr
With new technology being introduced all the time, it is essential for organizations and businesses to ensure that they use the latest technological trends to remain competitive in the market. Using new technological trends is essential, especially for those firms whose businesses are dependent on customer relations, for example mortgage brokers. Because of the effectiveness and efficiency offered by digital marketing, it is essential that mortgage brokers are knowledgeable on how to harness digital marketing trends to increase their business activities. Some of the digital marketing trends are discussed as follows:
Social Media Shifts
Analysis from a Communication Market Review shows that users under the age of 55 are not employing the use of Facebook anymore and that Facebook usage has declined for the mentioned demographic. Although Messenger is showing opportunities for growth, but this is because Messenger is platform where people are able to carry out daily conversations with their friends and family.
On the other hand, Instagram and e-commerce platforms are growing at a significant pace and are becoming popular platforms for microbrands and other small businesses to show their presence through an online medium. Although Instagram is also known as influencer marketing, it is essential that brokers employ the use of this platform in order to better engage with their targeted audiences. It is recommended that brokers upload daily posts, make short informative videos, and occasionally go live to ensure engagement with the targeted audience
Voice Search
In 2020, 30% of web searched were made through voice search and a survey by Bright Local analyzed that 59% of consumers employed the use of voice search to find businesses in the past year alone. Therefore, it is recommended for mortgage brokers to establish strategies that would accommodate searching for their businesses through voice search. This is because, for many consumers, using voice search and commands is beneficial to them for multitasking and making the technology more accessible.
By making improvements to Google Assistance, Siri, and Alexa, they would bring features that can be used by each user. Hence, by tailoring marketing campaigns to the trend of voice search may go against the typical SEO strategies because voice search requires matching of commonly asked questions or phrases and consequently moving away from strict keywords.
Video
If a mortgage broker is still not using video for advertising for marketing purposes, then they are already behind the competition. Video advertising has been dominating the market at a fat pace and it is essential for them to capitalize on this trend for better marketing of their business. It was predicted by Google that in 2020, 70% of consumers will watch at least one video on their way through their buying cycle.
Mortgage brokers should find creative methods to incorporate video advertising in their marketing campaigns and should also make effective use of ads on their websites and even in their emails. Although it may be pricey in the beginning, in the long-term benefits of having video advertising will allow for the attraction and acquisition of more customers.
